TOTAL LEADS
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All sources combined · no double-counting
GOOGLE ADS
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Forms + calls from paid
WEBSITE (ORGANIC)
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SEO + direct traffic
GOOGLE BUSINESS
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GBP profile interactions
Google Ads
Paid
Form Submissions
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Phone Calls
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Ads Total
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Website (Organic)
SEO
Form Submissions
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Phone Calls
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Website Total
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Google Business
GBP
Form Submissions
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Phone Calls
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GBP Total
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Spam Filtered
Blocked
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Filtered before reaching your inbox — keeping lead quality clean.
ROI Calculator
Adjust variables to project return on marketing investment
Monthly Management Fee
$1,000
Ad Spend (reported)
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Total Leads This Period
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Total Quote Value
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Projected Revenue
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Potential ROI
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WEBSITE LEADS
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This period
CLICKS
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Organic search clicks
IMPRESSIONS
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Search result appearances
AVG CTR
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Click-through rate
AVG POSITION
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Average ranking position
NOTES
Search Console data reflects the selected calendar month. Position is an average of where your site appeared across all impressions.
TOTAL INTERACTIONS
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Calls + clicks + directions
PHONE CALLS
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Call button clicks
WEBSITE CLICKS
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Profile → site
DIRECTION REQUESTS
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Apple / Google Maps
GBP LEADS
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Form submissions
NEW REVIEWS
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this month
FORM LEADS
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GBP form submissions
Daily Activity
Interactions by day over the selected month
Calls
Website Clicks
Directions
AD SPEND
—
This period
CLICKS
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Paid search clicks
CONVERSIONS
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Total leads from ads
CONVERSION RATE
—
Conversions ÷ clicks
ADS LEADS (PERIOD)
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Running tally
FORM LEADS
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From ad form fills
PHONE CALL LEADS
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From ad call extensions
Daily Performance
Clicks vs leads across the selected month
Clicks
Leads
Google Ads ROI
Project return on ad spend
Ad Spend
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Ad Leads
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Total Ad Leads
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Ad Spend
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Projected Revenue from Ads
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ROAS
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