TOTAL LEADS
—
All sources combined · no double-counting
GOOGLE ADS
—
Forms + calls from paid
WEBSITE (ORGANIC)
—
SEO + direct traffic
GOOGLE BUSINESS
—
GBP profile interactions
Google Ads
Paid
Form Submissions
—
Phone Calls
—
Ads Total
—
Website (Organic)
SEO
Form Submissions
—
Phone Calls
—
Website Total
—
Google Business
GBP
Form Submissions
—
Phone Calls
—
GBP Total
—
Spam Filtered
Blocked
—
Filtered before reaching your inbox — keeping lead quality clean.
ROI Calculator
Adjust variables to project return on marketing investment
Monthly Management Fee
$1,000
Ad Spend (reported)
—
Total Leads This Period
—
Total Quote Value
—
Projected Revenue
—
Potential ROI
—
WEBSITE LEADS
—
This period
CLICKS
—
Organic search clicks
IMPRESSIONS
—
Search result appearances
AVG CTR
—
Click-through rate
AVG POSITION
—
Average ranking position
NOTES
Search Console data reflects the selected calendar month. Position is an average of where your site appeared across all impressions.
Top Organic Queries
What people search to find this site
| Query | Page | Clicks | Impressions | CTR |
|---|---|---|---|---|
| Pull data to load queries. | ||||
TOTAL INTERACTIONS
—
Calls + clicks + directions
PHONE CALLS
—
Call button clicks
WEBSITE CLICKS
—
Profile → site
DIRECTION REQUESTS
—
Apple / Google Maps
GBP LEADS
—
Form submissions
NEW REVIEWS
—
this month
FORM LEADS
—
GBP form submissions
Daily Activity
Interactions by day over the selected month
Calls
Website Clicks
Directions
AD SPEND
—
This period
CLICKS
—
Paid search clicks
CONVERSIONS
—
Total leads from ads
CONVERSION RATE
—
Conversions ÷ clicks
ADS LEADS (PERIOD)
—
Running tally
FORM LEADS
—
From ad form fills
PHONE CALL LEADS
—
From ad call extensions
Daily Performance
Clicks vs leads across the selected month
Clicks
Leads
Google Ads ROI
Project return on ad spend
Ad Spend
—
Ad Leads
—
Total Ad Leads
—
Ad Spend
—
Projected Revenue from Ads
—
ROAS
—
Lead Locations
Geocoded from website form addresses — zoom + drag to explore